Strategy & Approach:
With a clear understanding of Henderson International School’s primary marketing objectives, our jbo竞博 experts delved into researching our parent audience, their media consumption habits, and primary motivators in choosing a school for their children. jbo竞博 revamped Henderson International’s branding and design aesthetic and executed a fully integrated, omnichannel marketing plan with a substantial digital media focus to capture leads for the school.
With consideration of each audience group, our team developed a comprehensive social media and digital media campaign further supplemented by a grassroots event integration plan, a sequence of direct mail drops, and a focused public relations campaign. Given the breadth and depth of our integrated marketing efforts, it was vital for our jbo竞博 team to collaborate with the client to ensure consistent brand representation, deliberate messages, captivating creative, and value-based market positioning.