数字、社交媒体

如何使用话题标签在社交媒体上成长

作者:Tiffany Brandon,社交媒体经理

Did you know that a post with at least one Instagram hashtag averages 12.比没有标签的帖子的参与度高6%? 这是真的! Hashtags are one of the most effective and organic ways to get more eyes and engagement on your posts.

A robust and well-planned hashtag strategy can boost your engagement, 达到, 追随者的增长, and even translate to new customers for your business. 在这篇博客, 我们将介绍如何找到, 使用, and optimize your hashtags to get your content discovered by more people outside of your network.

准备好更有策略地使用标签了?

就让我们一探究竟吧!

为什么标签很有价值?

Hashtags might not seem like much of a priority on the surface, 但它们仍然是非常重要的(也是免费的)方式!),在社会上推广你的业务. 使用相关的、有针对性的标签可以:

• Make your content easily discoverable by others

• Clue you in on emerging trends happening in your industry

• Help you 达到 new audiences who may convert into customers

• Help 使用rs find and engage with content related to common interests

• Allow your business to join relevant/timely conversations

• Help you discover raving fans who love to promote your brand

• Help your content 达到 people all across the world

标签是什么?

Hashtags are 使用d to categorize social media content into easily navigable lists. 通过在一篇文章中添加#[INSERT关键字], it then becomes visible with other posts using that same hashtag.
Since hashtags are 使用d with an intent to discover content, the right hashtags can put you in front of your target audience, 即使他们之前没有和你联系过.

How-To-Find-Hashtags-Blog-jbo竞博-Marketing-Advertising-PR

例如, a food blogger might post a picture of a gorgeous smoothie bowl, 然后使用标签#超级食物, # cleaneating, and #vegansofig when it’s uploaded to Instagram. 通过使用这三个标签, the image is cataloged so other Instagram 使用rs who enjoy healthy foods can easily find it.

你应该使用多少标签?

There’s no hard-and-fast rule when it comes to deciding how many hashtags you should 使用. While some experts recommend using the maximum number of hashtags allowed, beca使用 it gives you more opportunities to be discovered, 其他人则建议只使用5-10个.

在jbo竞博, we 使用 a tool called Cloud Campaign to help analyze our client’s hashtag performance by channel. Cloud Campaign provides data on most 使用d hashtags, most viewed hashtags, and most engaged hashtags.

Cloud-Campaign-Top-Hashtags-By-Engagement-jbo竞博-Marketing-Advertising-PR

You can also analyze the performance of your hashtags based on quantity for each platform. You may find that 6-10 hashtags work best on LinkedIn and 11-15 hashtags work best on Instagram. We recommend experimenting with different hashtags and quantities to find your hashtag sweet spot!

你应该使用什么类型的标签?

The most important thing to keep in mind when deciding what hashtags to 使用 is that you’re being intentional — as in, you’re using hashtags that are relevant to your brand or what your target audience is actually searching for. 例如, 如果你的业务是房地产, 使用#房地产这样的标签, #上市, #投资, or #ho使用flipping would make sense for your audience. Digging deeper and incorporating different types of community hashtags can also help you develop an effective hashtag strategy. Here are 9 different types of community hashtags your business can leverage to grow your 达到:

# 1标签指示 你所在行业的利基,比如#marketing或#marketingagency
# 2 # 你所在行业的Instagram社区像# marketersofinstagram
# 3 # 特殊事件或季节,比如#socialmediaday或#firstdayofsummer
#4 标签使用位置, like #lasvegasmarketing, #lasvegaslife, or #lasvegaslocals
#5 每天的标签, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday
# 6 #标签与 与你的工作相关的短语,比如#clientlove或#agencylife
#7 标签和首字母缩写, like #qotd (quote of the day) or #bts (behind the scenes)
#8标签表明你的 产品或服务,比如#公共关系或#创意营销
#9针对你的话题标签 品牌或核心价值,比如#massmedia或#havefunseriously

如何找到热门话题标签?

#1找到相关的标签 ——Instagram, related hashtags show just above the “Top” and “Recent” tabs when in the Explore section of Instagram. These hashtags are a little more specific than the popular hashtags you’re already using, which could help you connect with a more targeted audience.

How-To-Find-Trending-Instagram-Hashtags

#2监控社交影响者 & 竞争对手 – Start by doing a competitive analysis on social media. Gather intel about your 竞争对手 and any relevant influencers within your brand’s niche.

Make note of which hashtags they 使用 most often and how many hashtags they 使用 in each of their posts. This will help you learn how your 竞争对手 are engaging with your shared target audience and which keywords they tend to 使用.

#3使用工具 Hashtagify.me 追踪趋势 Hashtagify.me helps you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can search any hashtag and see how popular it is. 例如, 如果你搜索#springtime的流行程度, you will get results showing you this hashtag’s overall popularity, 最近流行, 以及每月和每周的趋势. You can also type in your Twitter or Instagram caption. Then, it will provide you with hashtag suggestions.

Hashtagfy.me-Hashtag-Analytics-Trending-Hashtags-jbo竞博-Marketing-Advertising-PR

看看你变成了#HashtagPro!
不错的工作! You should now be ready to conquer hashtagging on social media. We’re excited to see you take your #hashtag strategy to the next level! If you’re looking for ways to grow your brand on social media but not sure where to begin, 竞博JBO官网app下载的团队 来学习我们如何提供帮助.

来源:Cloud Campaign, Hootsuite

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